Tatiana Novikova
I've spent over 12 years immersed in China's digital ecosystem — not as an outsider looking in, but as someone who studied, worked, and built businesses there.
With an MBA from Nanjing University and hands-on experience across every major Chinese platform — Douyin, Xiaohongshu, WeChat, Baidu, Dianping — I understand both the technical mechanics and the cultural nuances that determine success.
Based in Dubai, I've helped 200+ international brands navigate this complex landscape. Now I offer my expertise directly through consulting, courses, and creative production services.
My focus is the two-way corridor: helping global brands enter China, and helping Chinese brands expand into MENA, Europe, and Africa.
Started in China
Began career in Chinese digital marketing, working directly with local platforms and brands.
MBA from Nanjing University
Completed MBA at one of China's top universities, deepening understanding of Chinese business culture.
Founded Xiongmao Digital
Launched an award-winning agency in Dubai, becoming the official MCN for TikTok UAE and Dianping partner in MENA.
200+ Brands Milestone
Reached 200+ international brands served across luxury, hospitality, real estate, FMCG, and technology.
Personal Consulting & Courses
Expanded into personal consulting, short-video courses, and creative production — opening the two-way China–Global corridor.
Chinese Digital Platforms
- Douyin (TikTok China)
- Xiaohongshu (RED)
- WeChat & Mini Programs
- Baidu SEM & SEO
- Dianping
- Kuaishou
Business Operations
- Market entry strategy
- Factory sourcing
- Investment guidance
- Business registration
- Supply chain management
- Monetization strategy
Creative & Content
- Short-video production
- Creative direction
- Brand localization
- Content strategy
- Photo & video production
- Visual identity design
Let's discuss your project
I work with a select number of clients to ensure quality and attention to detail. Let's see if we're a good fit.
Book a Consultation