Bridging businesses
between China
and the world
Consulting, courses, and creative production for companies entering China — and Chinese brands expanding to MENA, Europe, and Africa.
Trusted by leading
brands worldwide
200+ international brands across luxury, real estate, FMCG, automotive, tech, and hospitality
Everything you need
to cross the bridge
China Market Entry Consulting
Full-cycle consulting for software companies, agencies, and brands entering the Chinese market. Strategy, platform selection, regulatory guidance, and go-to-market execution.
Short-Video Courses & Training
Hands-on courses on creating content for Douyin, Xiaohongshu, and Kuaishou. Learn the formats, algorithms, and creative approaches that work in China's short-video ecosystem.
Business Establishment & Operations
End-to-end support for setting up business in China — from factory connections and investment to monetization strategies and operational management.
Content & Creative Strategy
Strategic content creation for chat formats, show formats, and social platforms. Naming, web design, layout, cover pages — everything your brand needs to look native in China.
Creative Production in China
Photo and video production sessions in China with full on-ground support. Location scouting, crew, talent, post-production — we handle everything.
Chinese Brands Going Global
Helping Chinese companies expand into MENA, Europe, and Africa. Market research, localization, distribution strategy, and digital marketing in target regions.
China ↔ The World
Entering China
For MENA, European, and African brands looking to tap into China's 1.4 billion consumers. From market research to full digital presence.
- —Software companies launching in China
- —Advertising agencies seeking China capabilities
- —Luxury & hospitality brands targeting Chinese consumers
- —Real estate developers attracting Chinese investors
- —FMCG & beauty brands entering cross-border e-commerce
Going Global from China
For Chinese brands expanding into MENA, Europe, and Africa. Local market expertise, cultural adaptation, and distribution strategy.
- —Chinese tech companies entering MENA markets
- —Chinese manufacturers seeking distribution partners
- —Chinese brands building global awareness
- —E-commerce brands expanding to Europe & Africa
- —Chinese investors exploring MENA opportunities
A decade of building
bridges to China
I'm Tatiana Novikova — an MBA graduate from Nanjing University with over 12 years of hands-on experience in Chinese digital marketing and cross-border business.
Based in Dubai, I've helped 200+ international brands navigate China's complex digital ecosystem. From launching on Douyin and Xiaohongshu to establishing business operations and connecting with Chinese factories.
Now I offer my expertise through consulting, courses, and creative production — helping businesses move in both directions across the China–Global corridor.
Ready to cross
the bridge?
Whether you're entering China or bringing a Chinese brand to the world — let's discuss your goals and find the right path forward.